A book co-authored by two pre-eminent Māori language experts is already breaking sales records, despite bring released only last week.
He Kupu Tuku Iho publisher Auckland University Press has now hit the reprint button.
The te reo only book by Māori language luminaries Sir Tīmoti Karetu and Dr Wharehuia Milroy is already breaking sales records, with 200+ sold at the book launch at Mataatua Marae in Rotorua on Saturday 30 June, and Māori organisations buying large quantities from Auckland University Press on the eve of Matariki.
Auckland University Press say the book's sales point to a need in publishing that wasn't being catered to.
Only 38 copies have sold into bookshops (with the exception of McLeods Bookshop in Rotorua and university bookshops) based perhaps on an assumption by the booktrade that books in te reo Māori-only wouldn't sell.
Publisher Sam Elworthy is as delighted as anyone to see that they can and do, saying "We are hopeful that as booksellers see the sales success of this book they will support the reprint, and future books written in te reo with the knowledge they are not only an important cultural resource but a commercial proposition."
He Kupu Tuku Iho is No.4 on this week's Indie bestsellers Top 20.
Tīmoti Kāretu (left) and Wharehuia Milroy (right) are giants of the Māori world. These two pre-eminent kaumātua look into key aspects of Māori language and culture in one of very few New Zealand books that will not be published in English.
He Kupu Tuku Iho is written entirely in te reo and intended for those truly immersed in Māori culture. It will go down as a seminal work for generations of Māori and te reo speakers to come.
It is the first book by Auckland University Press to be published entirely in Māori and you can purchase a copy from their website.