The New Zealand Book Council wants more New Zealanders to read more. One way of achieving this is through campaigns targeted to reluctant or non-readers to encourage reading. We are currently working with a team of partner organisations on a campaign aiming to encourage boys and young men to keep reading.

Advocating for the importance of reading is another role we undertake. We are currently developing content for social and traditional media with the purpose of inspiring New Zealanders to read and to read New Zealand stories.